Privacy Policy

Last updated: April 9, 2026

1. Introduction

Welcome to sentie.io (the “Website”), operated by Formation Research AI Labs Inc. (“Formation,” “we,” “us,” or “our”). We are committed to protecting your privacy and being transparent about how we handle your information.

This Privacy Policy applies exclusively to the sentie.io marketing website. It does not govern the Sentie application, platform, or any other Formation Research AI Labs products or services, which are subject to their own separate privacy policies and terms.

By accessing or using this Website, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with our practices, please do not use the Website.

2. Information We Collect

Information You Provide

When you fill out a contact form, request a demo, subscribe to updates, or otherwise communicate with us through the Website, we may collect:

• Your name
• Email address
• Company or organization name
• Any additional information you choose to include in your message

Automatically Collected Information

When you visit the Website, we automatically collect certain technical information, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referral source (the website or link that brought you here)
• Date and time of your visit
• Screen resolution and language preferences

Cookies and Tracking Technologies

We use cookies, pixel tags, and similar tracking technologies to collect information about your interactions with the Website. For full details, see Section 3 below.

3. Cookies & Tracking Technologies

Cookies are small text files stored on your device when you visit a website. We use the following categories of cookies and tracking technologies on this Website:

Essential Cookies

These cookies are necessary for the Website to function properly. They enable core features such as page navigation, secure access, and basic site functionality. The Website cannot operate correctly without these cookies.

Analytics Cookies

We use Google Analytics to understand how visitors interact with the Website. These cookies collect information about traffic patterns, usage behavior, page popularity, and visitor demographics in an aggregated form. This data helps us improve the Website and understand our audience. Google Analytics may collect your IP address, but it is not combined with other data held by Google to identify you personally.

Advertising & Retargeting Cookies

We use advertising cookies and tracking pixels from third-party advertising platforms to deliver relevant advertisements, measure ad performance, and build audiences for retargeting. These technologies are provided by:

• Google Ads— for conversion tracking, remarketing, and audience targeting across the Google Display Network and Search
• Facebook/Meta Pixel— for conversion tracking, retargeting, and lookalike audience building across Facebook, Instagram, and the Meta Audience Network
• Other advertising networks— we may use additional ad platforms (such as LinkedIn Insight Tag, Twitter/X Pixel, or programmatic display networks) for retargeting, conversion tracking, and audience segmentation

These third-party services may place their own cookies on your device and collect information about your browsing activity across different websites over time in order to serve you targeted advertising.

Managing Cookies

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or to alert you when cookies are being sent. The following links provide instructions for common browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. To opt out of interest-based advertising more broadly, visit the Digital Advertising Alliance opt-out page. Please note that disabling cookies may affect the functionality of certain parts of the Website.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Respond to inquiries— to reply to your questions, demo requests, and messages submitted through contact forms
• Improve the Website— to analyze usage patterns, diagnose technical issues, and enhance the content, layout, and performance of the Website
• Analytics and performance monitoring— to understand visitor behavior, measure traffic, and evaluate the effectiveness of our content
• Advertising and retargeting— to deliver relevant advertisements on third-party platforms, track ad conversions, and build audiences for remarketing campaigns
• Communicate about services— to send you information about Sentie and Formation Research AI Labs products and services, where you have expressed interest or provided consent

5. Information Sharing

We do not sell your personal information. We may share your information with the following categories of third parties:

• Analytics providers— such as Google Analytics, to help us understand Website usage and performance
• Advertising partners— such as Google Ads, Meta (Facebook/Instagram), and other advertising networks, for ad delivery, conversion tracking, retargeting, and audience building
• Service providers— third-party vendors who assist with hosting, email delivery, and Website infrastructure, acting on our behalf and under our instructions
• Legal requirements— we may disclose information if required to do so by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others

6. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information. These may include the right to:

• Access your personal information that we hold
• Correct inaccurate or incomplete personal information
• Delete your personal information, subject to certain legal exceptions
• Opt out of marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us directly
• Manage cookie preferences through your browser settings or the opt-out mechanisms described in Section 3

To exercise any of these rights, please contact us at info@formation.cloud. We will respond to your request in a reasonable timeframe and in accordance with applicable law.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. When your information is no longer needed, we will securely delete or anonymize it. The specific retention period depends on the nature of the data and the purpose for which it was collected.

8. Security

We implement reasonable technical and organizational measures to protect the personal information we collect against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet and no method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

9. Children's Privacy

This Website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as promptly as possible. If you believe a child under 13 has provided us with personal information, please contact us at info@formation.cloud.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will revise the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Website after any changes constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: info@formation.cloud
• Company: Formation Research AI Labs Inc.