Sentie +
BigCommerce

BigCommerce Handles the Platform. Sentie Handles the Operations.

BigCommerce is built for mid-market and enterprise merchants who need a scalable, headless-ready commerce platform without the overhead of self-hosting. It handles catalog management, checkout, and multi-channel selling natively. But as your catalog expands and order volume climbs, the operational work that surrounds the platform grows just as fast.

Customer inquiries multiply with each new product line. Inventory accuracy becomes harder to maintain across BigCommerce, Amazon, eBay, and wholesale channels simultaneously. Order exceptions, from address issues to partial fulfillments, require manual attention. Product data needs constant updates across storefronts and marketplaces. And the reporting your leadership needs requires pulling data from multiple systems and synthesizing it into something actionable.

BigCommerce's built-in automation handles the predictable, rule-based scenarios well. But ecommerce at scale is full of judgment calls: deciding whether a flagged order is genuine fraud or a loyal customer with a new address, determining the right fulfillment source when multiple warehouses have partial stock, crafting a response to a customer complaint that preserves the relationship while following your policies.

Sentie agents connect to your BigCommerce store through the official API and handle these judgment-intensive operations. They work 24/7, cost a fraction of additional headcount, and become more effective as they learn your store's patterns. The result is a commerce operation that scales smoothly without your team being buried in operational tasks.

Multi-Channel Order Orchestration

BigCommerce merchants frequently sell across their own storefront, Amazon, eBay, Walmart Marketplace, and social channels. Each channel has its own order format, fulfillment requirements, and customer communication expectations. Managing this complexity manually means someone is constantly checking multiple dashboards, reconciling order data, and making sure nothing falls through the cracks.

Sentie's order orchestration agents unify this across all channels. When an order arrives from any source, the agent normalizes the data, validates the shipping address, checks inventory availability across all fulfillment locations, and routes the order to the optimal warehouse or supplier. If inventory is split across locations, the agent determines whether to ship from multiple sources or consolidate to minimize shipping costs.

For order exceptions, the agent applies intelligent resolution. Fraud flags get evaluated against customer history and behavioral patterns rather than rejected outright. Address issues are corrected using delivery databases or resolved through automated customer outreach. Modification requests are processed based on real-time fulfillment status. Marketplace-specific requirements like Amazon's strict shipping timelines are factored into routing decisions automatically.

The agents also handle the post-purchase lifecycle: tracking updates sent through the right channel, delivery confirmation follow-ups, and proactive communication when shipments are delayed. Your customers get a consistent, responsive experience regardless of which channel they purchased through, and your team only handles the genuine edge cases that require human judgment.

Catalog Management and Product Intelligence

Maintaining a large product catalog across BigCommerce and connected marketplaces is one of the most time-consuming aspects of multi-channel commerce. Product descriptions need to be optimized for each channel's search algorithm. Pricing must stay competitive while protecting margins. Variant combinations multiply quickly. And marketplace-specific requirements like Amazon's product listing standards add another layer of complexity.

Sentie's catalog agents automate the ongoing maintenance of your product data. They monitor competitor pricing and alert you when adjustments are warranted, or make rule-based price changes automatically within guardrails you define. They optimize product descriptions for search performance on each channel, adapting tone and keyword usage to match platform-specific best practices.

The agents also handle product data syndication across channels. When you update a product in BigCommerce, the agent propagates changes to all connected marketplaces with the appropriate formatting and field mapping for each. When a marketplace changes its category structure or listing requirements, the agent detects the change and updates your listings to maintain compliance.

For catalog analytics, the agents identify underperforming products that are tying up warehouse space, flag high-margin items that could benefit from more visibility, and detect trending categories where you might expand your offerings. This product intelligence helps your merchandising team make data-driven decisions instead of relying on periodic manual reviews that are outdated by the time they are complete.

Customer Experience at Scale

BigCommerce gives you the tools to create a great shopping experience, but the post-purchase experience is where customer loyalty is won or lost. Every order generates potential support interactions: shipping status questions, return requests, product inquiries, and complaints. As your store grows, maintaining responsive, high-quality support becomes the bottleneck that limits customer satisfaction scores.

Sentie's customer experience agents handle the volume while maintaining the quality your brand requires. They respond to shipping inquiries by checking carrier data in real time and providing honest delivery estimates rather than generic tracking links. They process returns by evaluating requests against your policies, generating return labels, and confirming timelines. They answer product questions using your catalog data, specifications, and aggregated review insights.

The agents also proactively manage the customer experience. When a shipment shows signs of delay, the agent contacts the customer before they need to reach out, with an updated timeline and any applicable compensation based on your policies. When a product receives a negative review, the agent flags it for your team and can reach out to the reviewer to resolve the issue.

For BigCommerce merchants selling to both B2C and B2B customers, the agents adapt their communication style and policy application accordingly. B2B inquiries might involve PO references, net payment terms, and bulk pricing discussions. B2C interactions focus on individual order status and standard return processing. The agents handle both without requiring separate support workflows.

Revenue Intelligence and Growth Analytics

BigCommerce provides solid built-in analytics for store performance, but the insights that drive strategic growth decisions require pulling data from across your entire commerce stack, including your store, marketplaces, advertising platforms, support tools, and fulfillment partners, and finding patterns that no single dashboard reveals.

Sentie's analytics agents compile this cross-platform intelligence automatically. They calculate true customer acquisition cost by attributing revenue across marketing channels and accounting for return rates and support costs per channel. They identify which products drive the most repeat purchases versus one-time transactions. They track lifetime value cohorts to show how customer behavior changes based on acquisition source, first product purchased, and geographic region.

The agents also provide forward-looking revenue intelligence. They forecast demand by product category based on historical trends, seasonal patterns, and current market signals. They model the revenue impact of pricing changes before you implement them. They identify inventory risks, both potential stockouts for trending items and overstock situations for declining products, weeks before they become problems.

For BigCommerce merchants running promotions and sales events, the agents provide real-time performance tracking against your targets. They can adjust promotional parameters mid-campaign based on early results, such as increasing a discount on an underperforming category or pulling back a promotion that is eroding margins without driving incremental volume.

Monthly growth reports synthesize these insights into strategic recommendations tailored to your business. Rather than presenting data for your team to interpret, the agents deliver specific, actionable guidance backed by quantitative analysis. This turns your commerce data from a reporting obligation into a genuine competitive advantage.

What You Can Automate