// Industry

AI Consulting for
Medical Spas

Sentie builds and deploys custom AI agents for medical spas that are generating more Instagram and TikTok inquiries than the front desk can keep up with, losing consult bookings to slow response times, and leaving retreatment revenue on the table because nobody is tracking who is due for their next Botox cycle. We implement AI consulting on top of Boulevard, Zenoti, Aesthetic Record, or whatever PMS you already run.

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Why Most Medical Spas Leak Revenue at the Front Desk

The average medical spa generates more qualified interest than it can actually convert. Inquiries pour in from Instagram DMs, TikTok comments, the contact form on your website, Google Business Profile messages, and word-of-mouth referrals, and the front desk is trying to respond to all of it while also running checkout for a facial, confirming tomorrow's consults, and answering the phone. Response time to inbound inquiries routinely stretches to hours or days. By the time someone replies, the lead has already booked with the med spa down the street that answered in ten minutes.

This is the exact problem Sentie solves as an AI consulting for dermatology and aesthetic medicine partner. We deploy custom AI agents that plug into your existing PMS (Boulevard, Zenoti, Aesthetic Record, Nextech, Vagaro) and handle the thinking work your front desk never has time to do well: qualifying every lead in under sixty seconds, answering the standard questions about pricing and treatment options, booking consults directly into your calendar, and running retreatment reminder cycles for every Botox, filler, laser, and CoolSculpting client on your books.

The payoff is consistent across the deployed shops we work with: inbound lead response times drop from hours to under a minute, consult-to-treatment conversion climbs 10 to 20 percentage points, and retreatment cycle compliance (the number of Botox clients who actually come back at the 90-day mark instead of drifting to 6 months) improves dramatically. Your injectors spend more time in room and less time chasing reminders, and your front desk stops being the single biggest growth bottleneck in the business.

AI Lead Qualification from Instagram, TikTok, and Web

A medical spa in 2026 gets most of its top-of-funnel interest from social media, not walk-ins. Someone sees a Botox before-and-after on your Instagram reel, DMs you with "how much for crow's feet," and is expecting an answer while they are still on their phone. If that answer does not come in the next few minutes, they scroll past and DM a competitor. The lead never makes it to your CRM, never gets followed up on, and the ad spend that drove the Reel to their feed is effectively wasted.

Sentie deploys AI lead qualification agents that monitor your Instagram DMs, TikTok comments and messages, website forms, Google Business Profile messages, and contact email in real time. When a lead hits, the agent answers in under 60 seconds with a personalized response that addresses the specific question asked, not a generic auto-reply. It qualifies the lead against your service area, handles the pricing conversation within the guardrails you set (starting-at prices, package options, membership benefits), and either books a consult directly into your PMS or captures contact details for a human follow-up.

The agent uses natural language and your brand voice, which means leads do not feel like they are being handled by a bot. It can answer nuanced questions about treatment timelines (how long does Botox last, when can I see results from microneedling), suitability concerns (am I too young, am I too old, can I get this while pregnant), and recovery expectations (can I go back to work the next day). When a question is outside its comfort zone, it escalates to an injector or front desk team member with the full context of the conversation attached.

AI Consult Booking and Treatment Conversion

The consult is the single most important conversion point in a medical spa. Someone who books a consult is three to five times more likely to become a long-term client than someone who just inquired, and yet most med spas treat the consult-to-treatment conversion process as a passive handoff. The client shows up, the injector does their thing, the client either books on the spot or says they will think about it, and if they say they will think about it, almost nobody follows up with them in a structured way.

Sentie builds structured consult follow-up sequences that run automatically after every consult, whether the client books on the spot or not. For on-the-spot bookers, the agent sends a pre-treatment prep email with specific instructions for their treatment (no blood thinners 7 days before fillers, no alcohol 24 hours before Botox, arrive with clean skin for microneedling), a confirmation reminder at 48 hours and at 2 hours, and a post-treatment care sequence for the days after the appointment.

For clients who did not book at the consult, the agent runs a different sequence. Day 2 is a thank-you with a recap of the recommendations from the consult. Day 5 is a follow-up addressing the most common objections (price, timing, which treatment to start with) using the injector's notes. Day 10 offers financing through Cherry, PatientFi, or CareCredit if the total was a blocker. Day 21 shifts to a seasonal framing or new-client-special offer. At any point, if the client responds, the conversation moves to the agent handling the booking directly in your PMS.

The agents also manage retreatment cycles for existing clients, which is the real compounding revenue lever. Botox wears off between 12 and 16 weeks for most clients. A well-tuned AI customer retention program reminds clients at the right moment for their specific treatment, books their next appointment with one click, and handles the whole rebooking conversation without front desk involvement.

AI Review Capture and Membership Program Management

Medical spas live and die on social proof. The typical new client reads Google and Yelp reviews before booking a first consult, and a spa with 200 five-star reviews outranks a spa with 20 on search for local queries every single time. But most med spas do not have a structured review capture process, so reviews come in randomly and the Google profile stagnates. The clients who loved their experience never get asked, and the rare client who had a minor complaint gets handled privately instead of being turned into a positive review.

Sentie deploys review capture agents that watch your PMS for completed appointments and decide, per client, whether and when to ask for a review. The agent reads the appointment notes, the treatment type, the payment outcome, and any post-visit client communication to estimate satisfaction before any ask goes out. For clients who clearly loved the experience, the agent sends a well-timed request with a direct link to your Google Business Profile. For clients with any concern signals, the agent routes to a private resolution path first, where the spa owner or manager can address the concern before a review ever gets written publicly. Clients who had a genuinely bad experience never get asked for a Google review, which protects your rating and gives your team a chance to turn the client around.

The same framework powers membership program management. Aspire Rewards, Allē, the spa's own in-house membership, Botox Club, laser series packages, and every other recurring commitment gets tracked by an agent that knows who is due for what, who has credits expiring, and who is at risk of canceling. The agent runs the outreach, schedules the appointments, and handles the billing conversation through your existing payment processor so nothing leaves the billing path you already trust.

AI Use Cases

Instagram and TikTok DM Lead Capture

AI agents that answer every inbound social media message in under 60 seconds, qualify the lead, handle pricing and treatment questions, and either book a consult or capture contact details for follow-up. Stops ad-driven leads from drifting to competitors while you sleep.

Consult-to-Treatment Conversion Sequences

Structured follow-up sequences per consult, tailored to the recommendations made, the client's objections, and the treatment type. Lifts consult-to-treatment conversion 10 to 20 percentage points without adding front desk staff.

Botox and Filler Retreatment Cycle Management

Automatic retreatment reminders timed to each client's specific treatment cycle (12 to 16 weeks for Botox, 6 to 12 months for fillers, 4 to 6 weeks for laser series). Rebooks clients with one click and handles the whole conversation without staff involvement.

Pre and Post Treatment Client Communication

Automated pre-treatment prep instructions, appointment confirmations, and post-treatment care sequences tailored to the specific treatment. Reduces no-shows and improves outcomes by making sure clients actually follow prep and aftercare instructions.

Smart Google and Yelp Review Capture

AI agents that time every review request against actual client satisfaction signals, route unhappy clients to private resolution, and draft personalized responses to incoming reviews in your brand voice.

Membership Program Retention and Upsell

Agents that track Aspire Rewards, Allē, and in-house membership programs, trigger retention outreach before clients cancel, and run post-treatment upsell conversations for package purchases and service add-ons.

Frequently Asked Questions

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